Here’s the step-by-step sponsorship management approach we use to overcome the most common problems equestrian brands face and make your rider partnerships your most valuable marketing asset.

Learn the exact partnership activation framework I use to help equestrian brands recruit the right riders, onboard them quickly, and turn sponsorships into a content engine that delivers results.

Rider interviews are my favorite format for equestrian sponsorship content. Here’s my exact approach to rider interviews your brand can use to create months of content from a single call.

I recently offered free calls to equestrians seeking sponsorship advice. The response blew me away. Here’s what I learned talking to dozens of riders about their most common sponsorship challenges.

Sponsorships. Every rider wants them, but few understand how to get and keep them. Here's everything aspiring sponsored riders need to know about how to get sponsored by brands.

I've reviewed hundreds of equestrian brand ambassador applications. Here's what professional riders need to know about applying to these programs.

A simple website is the best way for professionals to connect with sponsors and clients. Here’s everything equestrians need to know about creating a website with our free template.

Anatomical bridles have ergonomic designs that support comfort and performance. Finesse is one of a few brands backed by scientific studies, but is their bridle the best?

The best-laid plans of mice and men often go awry, but not nearly as often as those of young horses and riders who love them.

Learn more about how the Bemer Blanket affected my horse, the current research on BEMER technology, and how to determine if this device is the best option for your equine.

Our veterinarian recommended Back on Track products to support my horse during rehabilitation. But how exactly does Back on Track’s Welltex technology work?

Meet a talented young rider and a special horse brought together by Olympian Lendon Gray’s nonprofit Dressage4Kids and their Horse Donation Program.

Platinum Performance sponsors top riders in just about every discipline, and sometimes it seems like every vet wants your horse on their products. But are they worth the price?

Everyone at Lamplight is chasing a dream. And with barns full of the best young horses and youth riders in the country, there's a good chance you might see one come true.